Back in the 19th century, patriarch João Ferreira Carneiro was already producing the sweet grains in the fertile soil of Santo Antônio do Amparo, where today the Fazenda Guariroba is located. His fascination and desire to improve the coffee grown were transmitted by five generations of descendants.

It was this passion that led Homero Aguiar Paiva, a civil engineer and representative of the fifth generation of the family, to acquire part of the historic and century-old Fazenda Cachoeira from his uncle Fernando Paiva in 2009, maintaining the cultivation of coffee. Under the guidance of his agronomist brother Renato Paiva, Homero selected the best coffee varieties to start his cultivation and named this land Guariroba Farm, in honor of the lands of his maternal grandparents. Since then, pursuit for excellence and the preservation of the purest traditions are the slogan of the farm. The privileged terroir and the family's vast knowledge allowed Homero Paiva to achieve excellence in the production of specialty coffees, with unique characteristics that could only be obtained through the most modern planting and harvesting methods, combined with sustainability and social responsibility. Today, under the management of Gabriel Lamounier Vieira, Elisa Paiva Lamounier and Marília Aguiar Paiva, Fazenda Guariroba represents Brazilian coffee nationally and internationally, through the recognition obtained with awards and certificates as one of the best coffees produced in Brazil.